Why "Blink" Matters: The Power of First Impressions

"According to Malcolm Gladwell, we think without thinking, we thin-slice whenever we “meet a new person or have to make sense of something quickly or encounter a novel situation.” He says, “Snap judgments are, first of all, enormously quick: they rely on the thinnest slices of experience … they are also unconscious.”(Blink: p. 50)"